A SPECIALTY PRACTICE WITHIN HOT PAPER LANTERN THAT SERVICES THE CYBERSECURITY MARKETPLACE cyber-security marketplace
HOW CAN ONE CREATE TRUE BRAND RELEVANCE, WHILE ATTRACTING AND RETAINING CUSTOMERS IN THE EVER-CHANGING WORLD OF CYBERSECURITY? ever-changing world of cyber-security?
OUR CAMPAIGNS HELP CYBERSECURITY Cyber-security BRANDS CUT THROUGH THE CLUTTER
WE HELP CLIENTS ESTABLISH A UNIQUE INDUSTRY POSITION, ACQUIRE NEW CUSTOMERS, AND BUILD CREDIBILITY IN THEIR PRODUCTS AND PEOPLE.
Deep category expertise with solutions providers, managed services providers and professional services firms.
Unique comprehension of buyers’ perceptions and purchasing behavior.
And our own brand, marketing and communications formula with proven success.
no one understands
the industry like us
For new insights, read our latest industry survey
“Your Cybersecurity Technology Won't Sell Itself: Tips to Stand out in the Crowded Cyber Sales Market”
Your cybersecurity technology won't sell itself: tips to stand out in the crowded cyber sales market
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Defining and differentiating brands in a crowded marketplace
– Brand strategy
– Brand positioning
Generating leads and acquiring new customers
–Paid social media
– Account-based marketing
Increasing awareness and consideration of cybersecurity solutions
– Media relations
– Social media
Building credibility through executive thought leadership platforms
– Content development
– Speaking platforms