Monkey Knife Fight

Turning an unknown brand into the category darling

Monkey Knife Fight

Turning an unknown brand into the category darling

Monkey Knife Fight was a fun, irreverant unknown brand trying to be noticed by users, partners and investors in this cluttered markeplace. We helped leadership articulate and package a winning narrative through its unique offering, creative sports teams partnerships and by telling a story that always stayed one step ahead of the competition. A hugely successful media campaign, amplified through social and maximized through smart, targeted advertising, helped this fantasy sports platform not only build its user base, but get notice to the point that it was acquired by Ballys. A true success story.
Monkey Knife Fight was a fun, irreverant unknown brand trying to be noticed by users, partners and investors in this cluttered markeplace. We helped leadership articulate and package a winning narrative through its unique offering, creative sports teams partnerships and by telling a story that always stayed one step ahead of the competition. A hugely successful media campaign, amplified through social and maximized through smart, targeted advertising, helped this fantasy sports platform not only build its user base, but get notice to the point that it was acquired by Ballys. A true success story.

PLAY TO

MKF’ING WIN

Campaign Development
PR & Media Relations
Social Media
Growth Marketing

A highly visible brand reputation created over nine months, resulting in the company’s sale to Bally’s.

Monkey Knife Fight had a unique story to tell focusing on its growth strategy, which showcased strategic partnerships and deals all along the way. We helped leadership articulate and package this storyline to build ongoing publicity in key industry and national media. And then, we exponentially amplified the visibility within social media channels and networking platforms.

The Result

Market dominance and acquisition by Bally's.

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