Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why the biggest media hit isn’t always the most valuable one, and how brands can build media strategies around the audiences that matter most.

Lawton Granger, Communications Associate at Hot Paper Lantern, explores how creators are changing the way fans experience football and why brands need to rethink how they reach and engage football audiences.

Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.

In this episode of The NIL Edge, Grant House’ joins Sterling Randle to discuss his journey from representing fellow student-athletes on campus to becoming the named plaintiff in House v. NCAA.

In this episode of The NIL Edge, Sterling Randle is joined by Heather Leiferman, Director of Communications at Great Clips, for an inside look at how one of the country's largest consumer brands has built its NIL strategy over the past five years.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why football offers marketers more opportunities than any other sport and why the strongest brands are investing across the entire fan ecosystem, not just the biggest games.

Sterling Randle, Account Lead at Digital Sport by HPL, explains how brands can stand out during football season in a crowded media landscape, and why the ones that succeed start preparing in the June through August window with unique insights and expert perspectives that drive attention once the season begins.

In this special AthleteCon edition of NIL Edge, we sat down with Will Hall, partner at Jones Walker; Joey Blake, litigation associate at Spencer Fane and a member of the legal team involved in the House settlement; and Steve Simmons, co-founder of NILENT.

Sterling Randle sits down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas