Our
studies

As we began working with clients across fantasy and online sports betting to help them define their brand and acquire new audiences, one thing became clear: 
They need to know what makes sports bettors and fantasy players tick.
June 2021

User Expectations vs. Executive Realities

2021 has shown the world that the sports betting industry is a true gold rush.
See the report
October 2020

Shifting Consumer Attitudes Toward Fantasy and Sports Betting

The fantasy sports and sports betting industry was not immune to the disruption caused by COVID-19.
See the report
March 2020

The State of the new sports bettor

In 2019 alone, more than $15 billion was wagered on sports betting, and companies have been flooding this gold rush market.
See the report
September 2019

Fantasy Sports Loyalty Index

For some of the largest daily fantasy sports (DFS) sites, brand awareness is not translating into brand loyalty among bettors. How are smaller DFS sites outplaying some of the industry titans?
See the report
June 2021

User Expectations vs. Executive Realities

2021 has shown the world that the sports betting industry is a true gold rush.
See the report
October 2020

Shifting Consumer Attitudes Toward Fantasy and Sports Betting

The fantasy sports and sports betting industry was not immune to the disruption caused by COVID-19.
See the report
March 2020

The State of the new sports bettor

In 2019 alone, more than $15 billion was wagered on sports betting, and companies have been flooding this gold rush market.
See the report
September 2019

Fantasy Sports Loyalty Index

For some of the largest daily fantasy sports (DFS) sites, brand awareness is not translating into brand loyalty among bettors. How are smaller DFS sites outplaying some of the industry titans?
See the report

contact

get
in touch

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