Grayson Wagner, Senior Director of NIL & Revenue Sharing Operations at Colorado State, joins Sterling Randle on NIL Edge to explain how consistent content creation, local audience connections and individual athlete support help turn interest in NIL into commercial opportunities.

Ryan Eckel, Diadora’s U.S. chief marketing officer, joins Sterling Randle to explain how the company builds its NIL partnerships.

As it relates to the “cousin-like” relationship between the sports betting market rise from 2018 to 2023, and the rocket ship that prediction markets are currently on, you could say we may be living in a parallel universe.

Brenden Hill, assistant athletic director of student-athlete development and NIL at San Diego State, joins Sterling Randle to explain how the Aztecs approach athlete education, brand development and commercial opportunities.

Allison Iverson, campaign manager at Postgame, joins Sterling Randle to discuss the misconceptions that can keep brands from entering the NIL space and what it takes to build an effective athlete marketing campaign.

In this episode of NIL Edge, Sterling Randle speaks with Matthew Stern, Vice Chancellor for Business Services at the University of Pittsburgh, and John Longo, Vice President of Operations for Pitt Eats, powered by Chartwells Higher Education.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why the biggest media hit isn’t always the most valuable one, and how brands can build media strategies around the audiences that matter most.

Lawton Granger, Communications Associate at Hot Paper Lantern, explores how creators are changing the way fans experience football and why brands need to rethink how they reach and engage football audiences.

Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.