OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

P&L is the New Win & Loss

Our SVP of Communications, Mike Adorno, breaks down the latest news stories and how they signal a larger shift in the college sports world.
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NIL Edge #3 - Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

Sterling Randle sits down with Logan Hittle, Associate Athletic Director of NIL and Strategic Initiatives at Ohio State University.
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NIL Edge #2 Collin Stoecker - Boise State - Assistant Athletic Director, BroncoPro

Sterling Randle sits down with Collin Stoecker, Assistant Athletic Director, BroncoPro - Boise State University.
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Ed Moed discusses the latest changes for RedZone viewers on KNX News

Listen to DS by HPL's CEO, Ed Moed discuss the changes Redzone viewers will see this season after the introduction of commercials, on KNX News.
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NIL Edge #1 Ben Chase - Director of NIL Strategy - University of Florida

We’re excited to officially launch The NIL Edge! Our first guest is Ben Chase, Director of NIL at the University of Florida.
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Where will the college sports business market go? Look at the birth of the American sports betting market.

Mike Adorno, SVP of Communications at Digital Sport by HPL, reflects on the sports betting boom after the repeal of PASPA and relates that period to the current state of college athletics.
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Thoughts From the Digital Sport Team at NACDA

Mike Adorno, SVP of Communications, shares his top-line takeaways from the NACDA conference in Orlando this June.
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Full Court Press: Public Relations Takeaways from Netflix’s “Running Point”

Account Lead Courtney Moed writes in PRNews about the PR lessons she learned while watching the Netflix series Running Point.
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Four Business Lessons from Bananaland: My Night at the Greatest Show in Sports

I didn’t expect to walk out of a Savannah Bananas game thinking about customer experience models, brand architecture, or organizational culture. But that’s exactly where my mind went after being completely awe-struck by the experience. What happened on the field—and all around it—was a lesson in how to build something people want to be part of, talk about, and keep coming back to.
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