OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

Why Penn Entertainment’s Split From ESPN was Inevitable

CEO Ed Moed recently shared his thoughts in CDC Gaming on why the marriage of ESPN and Penn Entertainment ultimately failed, and the branding shortcomings that might have contributed.
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NIL Edge #6 - Brent Wall - Student Athlete Score

Sterling Randle sits down with Brent Wall, co-founder & CEO of Student Athlete Score.
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NIL Edge #5 - Haneen Rashwan - Baylor - Director | NIL Administration

Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University.
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Why Startups Should Hire PR Sooner Than They Think

VP of Client Service, Bailey Irelan, makes a case for startups to engage communications and PR support early on in their company's journey.
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NIL Edge #4 - Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution

Sterling Randle sits down with Joe Shepard, Associate AD, NIL Strategy & Execution at University of South Carolina.
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Ed Moed discusses the latest changes for RedZone viewers on KNX News

Listen to DS by HPL's CEO, Ed Moed discuss the changes Redzone viewers will see this season after the introduction of commercials, on KNX News.
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NIL Edge #3 - Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

Sterling Randle sits down with Logan Hittle, Associate Athletic Director of NIL and Strategic Initiatives at Ohio State University.
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NIL Edge #1 Ben Chase - Director of NIL Strategy - University of Florida

We’re excited to officially launch The NIL Edge! Our first guest is Ben Chase, Director of NIL at the University of Florida.
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Where will the college sports business market go? Look at the birth of the American sports betting market.

Mike Adorno, SVP of Communications at Digital Sport by HPL, reflects on the sports betting boom after the repeal of PASPA and relates that period to the current state of college athletics.
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