OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

NIL Edge #16 - Lisa Hake - Winmark CMO

Sterling Randle sits down with Lisa Hake, Winmark CMO
May 8, 2026

NIL Edge #15 - Justin DiTolla - Cal

Sterling Randle sits down with Justin DiTolla, Associate Athletic Director for NIL at Cal
April 24, 2026

NIL Edge #14 - Josie Leinart - WeAreNIL - Lead Sports Law Attorney

Sterling Randle sits down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney
March 20, 2026

NIL Edge #13 - Brennan White - Illinois State- Assistant AD/GM & NIL Administration

Sterling Randle sits down with Brennan White, Assistant AD / General Manager for NIL Administration at Illinois State
March 6, 2026

NIL Edge #12 - Maya Bulger - Mississippi State - Assistant AD/NIL Admin & Partnerships

Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution
February 20, 2026

NIL Edge #11 - Travis Hansen - BYU - Senior Associate AD - Revenue Sharing and NIL

Sterling Randle sits down with Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU
February 6, 2026

NIL Edge #10 - Jack Adler - Founder & CEO - Out2Win

Sterling Randle sits down with Jack Adler, Founder & CEO - Out2Win.
January 23, 2026

Creating A New Calculus for Brands to Extract the Most Value Out of Sports Partnerships 

Mike Adorno, SVP of Communications at Digital Sport by HPL, makes the case for brands to invest in activating their team sponsorships to maximize value and growth.
January 12, 2026

NIL Edge #9 - Jeremiah Carter - Minnesota - Executive Associate AD/NIL and Risk Management

Sterling Randle sits down with Jeremiah Carter, Executive Associate AD/NIL and Risk Management - Minnesota.
January 9, 2026