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OUR INSIGHTS
Learn what's new and get our take on trends shaping the sports world.
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NIL Edge #16 - Lisa Hake - Winmark CMO
Sterling Randle sits down with Lisa Hake, Winmark CMO
Sterling Randle
May 8, 2026
NIL Edge #15 - Justin DiTolla - Cal
Sterling Randle sits down with Justin DiTolla, Associate Athletic Director for NIL at Cal
Sterling Randle
April 24, 2026
NIL Edge #14 - Josie Leinart - WeAreNIL - Lead Sports Law Attorney
Sterling Randle sits down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney
Sterling Randle
March 20, 2026
NIL Edge #13 - Brennan White - Illinois State- Assistant AD/GM & NIL Administration
Sterling Randle sits down with Brennan White, Assistant AD / General Manager for NIL Administration at Illinois State
Sterling Randle
March 6, 2026
NIL Edge #12 - Maya Bulger - Mississippi State - Assistant AD/NIL Admin & Partnerships
Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution
Sterling Randle
February 20, 2026
NIL Edge #11 - Travis Hansen - BYU - Senior Associate AD - Revenue Sharing and NIL
Sterling Randle sits down with Travis Hansen, Senior Associate Athletic Director - Revenue Sharing and NIL at BYU
Sterling Randle
February 6, 2026
NIL Edge #10 - Jack Adler - Founder & CEO - Out2Win
Sterling Randle sits down with Jack Adler, Founder & CEO - Out2Win.
Sterling Randle
January 23, 2026
Creating A New Calculus for Brands to Extract the Most Value Out of Sports Partnerships
Mike Adorno, SVP of Communications at Digital Sport by HPL, makes the case for brands to invest in activating their team sponsorships to maximize value and growth.
Mike Adorno
January 12, 2026
NIL Edge #9 - Jeremiah Carter - Minnesota - Executive Associate AD/NIL and Risk Management
Sterling Randle sits down with Jeremiah Carter, Executive Associate AD/NIL and Risk Management - Minnesota.
Sterling Randle
January 9, 2026
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