A SPECIALIST AGENCY THAT has a sole focus within
The Interconnected world of sPORTS, leagues, technologies
and Digital Sports betting brands
How can brands become
to fans? And how do they
Acquire and retain
these fans for the long term?
Monkey Knife Fight
Turning a little known brand into the category darling
Building credibility for a newly launched startup.
NBC Sports Edge
Re-launching a premier fantasy sports and betting property
Growth wasn't a fantasy
BUILDING EVEN DEEPER RELATIONSHIPS FOR CATEGORY LEADER
Developing an app to educate and empower sports bettors to make smarter decisions and manage action
RUSH STREET INTERACTIVE
BECOMING A TRUE DATA SOURCE FOR THE MOST INFLUENTIAL REPORTERS
the clutter and confusion
and, our end results for clients speak loudly
A unique industry position, real customer growth, and loyalty that builds brands.
Deep category expertise with platforms, publishers, and technology providers.
Unique comprehension of what makes the sports bettor / fantasy sports player tick.
And our own tailored brand, marketing, and communication formula for success.
check out our services
Our market research on behaviors, thinking, and actions of users and executive leaders
Mar 2, 2023
2023 State of the Sportsbook: Media Scoreboard on Innovation
Jun 8, 2021
User Expectations vs. Executive Realities
Oct 27, 2020
shifting consumer attitudes
Shifting Consumer Attitudes Toward Fantasy and Sports Betting
group of clients
all about it
Press and original thinking from our team.
CARDINAL SPORTS, HOT PAPER LANTERN FORM $100M STARTUP ACCELERATOR
HPLDS CEO Ed Moed: “Imagine doing research and placing bets in one platform!”
New Poll Details What Bettors Want For Sports Betting In the Near Future
Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus
Survey: Golf Bettors Bet More Often, Spend More Than Any Other Bettors
Study: Smart Sportsbook Operators Will Offer Far More Than Just Betting Options
3-Year Evolution of American Sports Betting: From Taboo to Revenue
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HPL Digital Sport – Part of the Hot Paper Lantern family
helps companies create greater brand relevance and growth
in this emerging sports betting marketplace.
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470 Park Avenue South, 4th Floor, New York, NY 10016