Digital Sport's Big game radio row package

Successfully activate your brand's presence at the Big Game*

LEARN HOW GET IN TOUCH

*Limited Spots Available

Let our experienced team help your brand gain media exposure at the big game

OUR $10K Package Includes:

Media Planning Session

Our team will immerse ourselves in your brand. We'll understand your mission, pain points and goals.

CREATE STORYLINES & TARGETED MEDIA LIST

We will create storylines to tell your story the best, and determine the media we will target to tell those stories.

MEDIA
TRAINING

We will train your spokesperson to win every interview, and get their points across clearly and concisely.

PITCHING RADIO ROW MEDIA

Our team will pitch your story to the thousands of reporters on-site, and prepare your spokesperson for each interview.

MONITORING &
CLIPPING

We will monitor, clip, and send each secured piece of media coverage to you.

WRAP-UP
‍

Post-game, our team will provide a package of all media hits collected during the project.

WHY THIS WORKS

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Many brands, athletes, agencies and non-profits activate at the Big Game. Not many effectively amplify that moment for positive brand results.

In the week before the game, media from around the world gather on “Radio Row” to create content and buzz for the game. It’s the perfect opportunity to promote your brand with the media who matter.

Digital Sport by HPL understands the sports media and has a long tenure of promoting brands during media week ahead of the game.

We understand how to properly package your talent with your product, service or event, to entice producers and editors.

“”

Hot Paper Lantern did a great job connecting me with radio stations across America to promote our site during Super Bowl week, including in-person interviews on Radio Row.

- Aaron Schatz, Chief Analytics Officer at FTN Fantasy

CASE STUDY

During the 2024 and 2025 Radio Rows, Digital Sport secured 23 total media hits for sports data analytics platform FTN.

Read more about our past success and media approach around each year's game.

READ MORE

ADD-ONs TO PACKAGE

Our team will provide social media content promoting media hits for any of the following channels: X, LinkedIn, Facebook. All content will be SEO and GEO optimized.
‍
Cost: $5,000 add-on fee‍

GET STARTED

SIX-WEEK PROGRAM TIMELINE

INTERESTED?
GET IN TOUCH TODAY

The big game each February is the biggest cultural touchpoint in American sports every year, and Radio Row gives brands a strategic avenue to capitalize on that attention. Don’t miss out on the valuable opportunity to share your brand’s story with your key audiences.

GET STARTED

Thank you for your interest. A member of the team will reach out to you shortly.

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FAQS

Why should my brand be present at radio row?

Radio Row is the most concentrated way to reach the largest number of sports fans in the U.S. around the Big Game. If your brand has a connection to football or sports in general, you need to be at Radio Row the week before the game.

What is expected of my brand team during the project?

The Digital Sport team will lead the process, and walk you through it step by step. We ask that our partners are forthcoming with information about their brand, willing to go through media training, and available for interviews the week leading up to the game. We take care of the rest.

how quick could we get started?

The Digital Sport team will get you onboarded quickly. We can start quickly; usually within a week of first meeting with you.

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What is your favorite template from BRIX Templates?

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Book today

We only have a few spots left for the 2026 season.

Reach out now to maximize your visibility this February.