Tasked with promoting FTN, the home for all things fantasy sports, betting, DFS, and game-changing stats, Digital Sport by Hot Paper Lantern created and executed an earned media strategy centered on FTN’s spokespeople and its unique rankings, projections, picks, and tools. This approach helped solidify FTN as the leading one-stop shop for fantasy, betting, and DFS content.

AFK w/ Aaron Schatz | Secret Sauce of NFL Success: Aaron Schatz's Playbook for Football Genius

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Patriots Unfiltered: State of the Team, Veterans Arrive, Training
Camp Storylines

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PODCASTs

Aaron appeared on numerous podcast interviews during our time working with FTN. From team-focused shows like Patriots Unfiltered to influencer-driven formats such as AFK with Ninja, Aaron Schatz and other FTN spokespeople shared the story of FTN as the home for fantasy sports, betting, DFS, and game-changing data.

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Articles

FTN was consistently featured across written media. This included consumer-facing publications, B2B outlets, fantasy-focused verticals, and both local and national newsrooms. FTN provided insights on X’s and O’s, business growth, and weekly waiver-wire recommendations.

VIDEOS

Video interviews were another frequent win throughout our media blitz. With remote-based spokespeople, Digital Sport by Hot Paper Lantern was able to quickly meet video needs at a moment’s notice. FTN appeared in video segments with The New York Post, SB Nation, LockedOn, NFL Mexico, and many others.

VIDEOS

REDDIT AMA

A highlight of our work with FTN was an AMA hosted by Aaron Schatz in the r/NFL subreddit before the 2024 season. Aaron spent the afternoon answering fan questions about team outlooks, providing historical context on memorable seasons, and diving deep into DVOA for specific teams and years.

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GET IN TOUCH

We’re a driving force behind growth and innovation across the entire sports category, powering the success of leading businesses around the globe. FROM innovative strategy to results-driven execution, we handle it all – and we do it exceptionally.

Our team delivers tangible results customized to your needs with seamless integration at every level of your business. With expertise spanning areas across focused sectors such as sports betting and iGaming, the changing landscape of college and NIL sports media rights, new streaming capabilities, and emerging sports technologies that are reshaping how fans can be part of the experience, our experience is comprehensive, and our approach is relentless.

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Having a keen understanding of the sports landscape and the ability to connect our clients with real influencers who make a difference, our track record speaks for itself – we know what it takes to drive success in a category that is both emerging and constantly changing. We pride ourselves on being true partners and are ready to tackle your most complex business and communication challenges.

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OUR INSIGHTS

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