The NIL landscape moves fast. Faster than most strategic plans can keep up, especially as legislation, governance, and conference dynamics continue to shift.In the most recent episode of NIL Edge, Tate Gillespie, VP of Collegiate and NIL Strategy at Players Health shares a simple but important lesson for anyone working in college sports or entering the NIL space from the brand side: stop trying to plan ahead and start focusing on what you can own right now. It’s a mindset that applies just as much to athletic departments as it does to brands, agencies, and platforms trying to navigate NIL with intention.
See a clip below, watch the full episode here or listen on Spotify. The episode is also available on Apple and Vimeo.
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The NIL landscape is evolving fast. This is where leaders come to get the edge.
