In this episode of NIL Edge, host Sterling Randle talks with Justin DiTolla, Associate Athletic Director for NIL at Cal, about how NIL works at Cal.

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Justin breaks down one of the biggest misconceptions athletes still have about NIL and explains why earning meaningful value takes time, effort, and consistency. He shares how Cal approaches NIL education, what athletes can control to improve their opportunities, and why branding and social media matter more than many realize.

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The conversation also covers recruiting, local NIL opportunities, revenue sharing, above‑the‑cap strategy, and how programs are adapting in a post‑House settlement world.This episode is a practical listen for student-athletes, administrators, coaches, and anyone looking for a realistic view of NIL today.

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Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.

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The NIL landscape is evolving fast. This is where leaders come to get the edge.

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