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Where will the college sports business market go? Look at the birth of the American sports betting market.

Mike Adorno
September 10, 2025
September 3, 2025

Mike Adorno, SVP of Communications at Digital Sport by HPL, reflects on the sports betting boom after the repeal of PASPA and relates that period to the current state of college athletics. In a piece for Sports Business Journal, he shares his predictions for the business of college sports, based on the American sports betting market roadmap.

Read the article here.

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