Grayson Wagner, Senior Director of NIL & Revenue Sharing Operations at Colorado State, joins Sterling Randle on NIL Edge to explain how consistent content creation, local audience connections and individual athlete support help turn interest in NIL into commercial opportunities.

Ryan Eckel, Diadora’s U.S. chief marketing officer, joins Sterling Randle to explain how the company builds its NIL partnerships.

As it relates to the “cousin-like” relationship between the sports betting market rise from 2018 to 2023, and the rocket ship that prediction markets are currently on, you could say we may be living in a parallel universe.