Mike Adorno, DSHPL Senior Vice President, Communications, details when star quarterback Nico Iamaleava held out for a bigger NIL deal, Tennessee stood firm — and won the battle for public opinion with nine simple words: "There's no one that's bigger than the Power T." The University's decisive messaging reshaped the conversation around loyalty, team values and the future of NIL negotiations in college sports.

March is a time for madness and basketball. Throughout the month, Covers analysts Jason Logan and Rohit Ponnaiya spoke to media outlets around the country about different conference tournament.

TheLinkU has named Digital Sport by Hot Paper Lantern (DSHPL) its public relations and social media agency of record.