How Tennessee Lost the Nico Battle, Won the War of Public Opinion, and Ushered in a New Chapter of NIL With 9 Simple Words
Mike Adorno, DSHPL Senior Vice President, Communications, details when star quarterback Nico Iamaleava held out for a bigger NIL deal, Tennessee stood firm — and won the battle for public opinion with nine simple words: "There's no one that's bigger than the Power T." The University's decisive messaging reshaped the conversation around loyalty, team values and the future of NIL negotiations in college sports.
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