Allison Iverson, campaign manager at Postgame, joins Sterling Randle to discuss the misconceptions that can keep brands from entering the NIL space and what it takes to build an effective athlete marketing campaign.

In this episode of NIL Edge, Sterling Randle speaks with Matthew Stern, Vice Chancellor for Business Services at the University of Pittsburgh, and John Longo, Vice President of Operations for Pitt Eats, powered by Chartwells Higher Education.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why the biggest media hit isn’t always the most valuable one, and how brands can build media strategies around the audiences that matter most.