NIL Edge was created through a partnership between Digital Sport by Hot Paper Lantern and NILNewsstand to deliver practical insight into the rapidly evolving NIL landscape. Hosted by Sterling Randle, the show features candid conversations with leaders working across the NIL ecosystem.
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We invite NIL administrators, athletic department leaders and professionals across the college sports ecosystem to join us for thoughtful, candid conversations about how NIL is being built, managed and refined.
If you help shape NIL strategy within your organization, NIL Edge offers a platform to share your perspective, highlight what is working, and contribute to a broader, informed dialogue about the future of college athletics.
Want to be a guest? We’re looking for those that can...
Reach out to Sterling Randle at srandle@hotpaperlantern.com or fill out the form below
Learn what's new and get our take on trends shaping the sports world.
Ryan Eckel, Diadora’s U.S. chief marketing officer, joins Sterling Randle to explain how the company builds its NIL partnerships.
Brenden Hill, assistant athletic director of student-athlete development and NIL at San Diego State, joins Sterling Randle to explain how the Aztecs approach athlete education, brand development and commercial opportunities.
Allison Iverson, campaign manager at Postgame, joins Sterling Randle to discuss the misconceptions that can keep brands from entering the NIL space and what it takes to build an effective athlete marketing campaign.