NIL Edge was created through a partnership between Digital Sport by Hot Paper Lantern and NILNewsstand to deliver practical insight into the rapidly evolving NIL landscape. Hosted by Sterling Randle, the show features candid conversations with leaders working across the NIL ecosystem.
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We invite NIL administrators, athletic department leaders and professionals across the college sports ecosystem to join us for thoughtful, candid conversations about how NIL is being built, managed and refined.
If you help shape NIL strategy within your organization, NIL Edge offers a platform to share your perspective, highlight what is working, and contribute to a broader, informed dialogue about the future of college athletics.
Want to be a guest? We’re looking for those that can...
Reach out to Sterling Randle at srandle@hotpaperlantern.com or fill out the form below
Learn what's new and get our take on trends shaping the sports world.
Allison Iverson, campaign manager at Postgame, joins Sterling Randle to discuss the misconceptions that can keep brands from entering the NIL space and what it takes to build an effective athlete marketing campaign.
In this episode of NIL Edge, Sterling Randle speaks with Matthew Stern, Vice Chancellor for Business Services at the University of Pittsburgh, and John Longo, Vice President of Operations for Pitt Eats, powered by Chartwells Higher Education.
Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.
