What does a successful NIL program look like in the revenue-sharing era?

Brenden Hill, assistant athletic director of student-athlete development and NIL at San Diego State, joins Sterling Randle to explain how the Aztecs approach athlete education, brand development and commercial opportunities.

Brenden discusses:

• Why San Diego State treats NIL as its own sport
• How storytelling can generate opportunities for student-athletes
• Why NIL success rarely happens overnight
• The difference between “true NIL” and revenue sharing
• How schools can better support international student-athletes
• What San Diego State’s move to the Pac-12 means for athletes and brands
• Why college athletics must confront its accelerating spending
• The overlooked role NIL administrators play inside athletic departments

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NIL Edge is produced by Digital Sport by Hot Paper Lantern in partnership with NILNewsstand, featuring conversations with the brands, athletic departments and industry leaders shaping the future of NIL

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‍Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.

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