What are brands and athletes still getting wrong about NIL?

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Allison Iverson, campaign manager at Postgame, joins Sterling Randle to discuss the misconceptions that can keep brands from entering the NIL space and what it takes to build an effective athlete marketing campaign.

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Drawing on her experience at Utah State, Boise State, the University of South Florida and Postgame, Allison explains why most NIL deals look nothing like the multimillion-dollar agreements that dominate headlines. She also discusses how brands should balance athlete quality and quantity, why genuine product connections produce better content and how Postgame helps brands navigate compliance and campaign execution.

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Sterling and Allison also discuss:

• What NIL actually looks like for most college athletes
• How brands should establish campaign goals and budgets
• Why athlete-brand fit matters more than product category
• How revenue sharing has affected third-party NIL
• The biggest friction points between brands, athletes and universities
• What each side needs to understand about the other
• Where NIL could be headed over the next several years

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NIL Edge is produced by Digital Sport by Hot Paper Lantern in partnership with NILNewsstand, featuring conversations with the brands, athletic departments and industry leaders shaping the future of NIL

Subscribe for more conversations from across the business of college sports.

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‍Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.

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The NIL landscape is evolving fast. This is where leaders come to get the edge.

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