Joe Shepard wears many hats in his role as the University of South Carolina's Assistant AD/NIL Strategy and Execution. One of them is educating brands on the potential ROI of an NIL deal, and connecting them with student-athletes.That starts with grassroots education for brands at the local and national level to learn the "how" and "what" components of an NIL deal. Listen to how Joe and his staff accomplish this to source the best NIL deals for South Carolina Gamecocks student-athletes. Check out the full episode of NIL Edge, a joint venture between Digital Sport by Hot Paper Lantern and NILNewsstand. Listen to the latest NIL Edge episode and subscribe on Apple and Spotify!
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