In this episode of NIL Edge, we sit down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney, to break down the realities of navigating NIL in today’s rapidly shifting college athletics landscape. With experience advising athletes, schools, and brands, Josie offers a clear-eyed view into where the industry is working—and where it’s falling short.At the center of the conversation is a simple but critical issue: many athletes are entering NIL opportunities without fully understanding the implications. That gap is shaping everything from deal structures to long-term decision-making, and it’s forcing the industry to rethink how education, access, and support are delivered.We also explore emerging topics like international athlete restrictions, the growing conversation around athlete employment, and how legal perspectives are evolving alongside the business of college sports.Key takeaways:

• Why many athletes are still navigating NIL without a full understanding of their opportunities and risks
• The biggest blind spots in NIL deals—and how they can impact athletes long-term
• Where the industry is heading next: athlete employment, international challenges, and shifting legal frameworks

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Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.

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