Most companies think marketing at the Super Bowl is reserved only for the biggest brands with the biggest budgets. The mental picture is always the same. A 30-second commercial that costs millions of dollars or a flashy on-site activation that requires months of planning. What many brands might not realize is that there is another way to take part in the Super Bowl conversation. It is far more accessible, far more cost efficient, and far more effective for building long-term credibility in the sports world.
Super Bowl Radio Row.
The Super Bowl is the single largest cultural moment in American sports, and Radio Row gives brands a realistic, strategic, and high impact way to be part of it. Most brands have never considered it simply because they did not know it was an option. Once they understand the scale of the opportunity, the value becomes obvious.
During the week leading up to the game, Radio Row is one of the largest annual gatherings of sports focused media anywhere. Hundreds of radio stations, national networks, podcasters, YouTube hosts, analysts, writers, and former athletes from all around the world spend the week creating content. They need guests. They need storylines. They need conversations that bring energy to their shows. They need experts who align with their audience.
In other words, they need what your brand can offer, if you know how to package it correctly.
The misconception is that Radio Row is only for celebrities or on-air personalities that have a memoir to pedal or a sponsorship to tout. The truth is that producers and hosts are looking for people who can add value to their coverage. These can be data driven insights, trends that impact fans, technology tied to the game, gambling and fantasy storylines, or smart analysis that helps audiences understand the moment. Brands with an authentic story and a clear point of view can fit right in.
For the past three years, I have helped clients activate around Super Bowl week, and the results have proven how powerful this opportunity can be. Radio Row was the first step in developing media relationships that have blossomed into repeated appearances with certain media outlets. These relationships pay dividends well after the final whistle that Sunday, simply because the relationships formed during Super Bowl week do not end when the game does. Radio Row increased my clients’ credibility and changed how the media perceives them.
These media opportunities create momentum. It places a brand directly in front of media from every part of the country and, in some cases, from around the world. It creates touchpoints with audiences who care deeply about sports. It allows a brand to operate on the same playing field as much larger competitors without needing a massive budget. Most importantly, it gives brands an opportunity to speak during the week when fans are paying attention to everything connected to the game.
Super Bowl Radio Row is more than a media event, it is a credibility builder. The week is a chance to tell your brand story on a national stage and an entry point into conversations that continue well beyond the Super Bowl. It can also be one of the most efficient earned media opportunities available to any company that wants to be taken more seriously in the sports world.
If your company wants to strengthen its presence in the sports world, Radio Row should be part of that plan.
Reach out to the Digital Sport team to capitalize on the attention during the 2026 game.
