Four years into NIL, there are still a lot of misconceptions from both student-athletes and brands on how the system works. In our latest episode of NIL Edge, Logan Hittle , the Associate Athletic Director of NIL and Strategic Initiatives at The Ohio State University Department of Athletics, addresses some of those misconceptions. He also shares the sweet spot when it all comes together — when an eager athlete is authentically paired with a brand, to create a positive experience that benefits both sides, no matter what sport the student-athlete participates in on campus.
See a clip below, and watch the full episode here or listen on Spotify.
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