Are Olympic sports part of your school’s NIL strategy? Canopy co-founder and CEO Jack Liechtung joins NIL Edge to explain how his agency connects female athletes and teams with brands in fashion, beauty and wellness.

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Jack discusses Canopy’s approach to creator first athletes, what makes a brand partnership a fit, and why team deals can help brands reach students, alumni and surrounding communities. He also shares how Canopy works alongside campus multimedia rights partners and discusses its work with Cal’s beach volleyball and gymnastics teams.

• Evaluating athletes beyond follower count
• Matching brands with an athlete’s interests and audience
• Building NIL campaigns around an entire team
• Coordinating with athletic departments and multimedia rights partners
• Finding opportunities at schools with strong regional connections
• Using media days to create content athletes can share with brands
• Developing a personal brand that lasts beyond graduation

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NIL Edge is produced by Digital Sport by Hot Paper Lantern in partnership with NILNewsstand, featuring conversations with the brands, athletic departments and industry leaders shaping the future of NIL

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‍Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.

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The NIL landscape is evolving fast. This is where leaders come to get the edge.

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