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P&L is the New Win & Loss

Mike Adorno
October 24, 2025
July 16, 2025

Our SVP of Communications, Mike Adorno, breaks down the latest news stories and how they signal a larger shift in the college sports world.

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Latest Stories

NIL Edge #26 - Inside Diadora’s NIL Strategy | Ryan Eckel

Prediction Markets Are Giving Sports Betting Veterans Deja Vu. Here Is Where the Story Splits.

NIL Edge #25 - What “True NIL” Really Means with San Diego State’s Brenden Hill

NIL Edge #24 - What Brands Still Get Wrong About NIL | Allison Iverson, Postgame

NIL Edge #23 - The Campus NIL Opportunity Schools May Be Overlooking | Matthew Stern & John Longo

More Stories

NIL Edge #26 - Inside Diadora’s NIL Strategy | Ryan Eckel

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Prediction Markets Are Giving Sports Betting Veterans Deja Vu. Here Is Where the Story Splits.

READ MORE

NIL Edge #25 - What “True NIL” Really Means with San Diego State’s Brenden Hill

READ MORE
NIL Edge #26 - Inside Diadora’s NIL Strategy | Ryan Eckel
Prediction Markets Are Giving Sports Betting Veterans Deja Vu. Here Is Where the Story Splits.
NIL Edge #25 - What “True NIL” Really Means with San Diego State’s Brenden Hill
NIL Edge #24 - What Brands Still Get Wrong About NIL | Allison Iverson, Postgame
NIL Edge #23 - The Campus NIL Opportunity Schools May Be Overlooking | Matthew Stern & John Longo
Your College Football Sponsorship made National Headlines... So what?
NIL Edge #22 - What Brands Look for Before Signing an NIL Athlete | Lauren Campbell - Firefly Recovery
How Sports Creators Are Reshaping the Football Conversation
NIL Edge #21 - Grant House Explains the House Settlement and the Future of NIL
NIL Edge #20 - Inside Great Clips' Winning NIL Strategy
Why Football Rewards a Portfolio Approach to Marketing More Than Any Other Sport
How Brands Can Win Attention During Football Season
NIL Edge- AthleteCon Special - What College Sports Looks Like After the House Settlement
NIL Edge - Lauren Cherry - Director of NIL Strategy & Revenue Share Operations at the University of North Texas
Prepping for Sports’ High Holy Season – Why June Through August is Critical for Maxing out the Football Season
The Blame Game: What the Eagles Reveal About NFL Media Leaks
NIL Edge #17 - Brett Sible - Associate Athletics Director for NIL Strategy and Innovation - DePaul University
NIL Edge #16 - Lisa Hake - Winmark CMO
NIL Edge #15 - Justin DiTolla - Associate Athletic Director for NIL - Cal
NIL Edge #14 - Josie Leinart - WeAreNIL - Lead Sports Law Attorney
NIL Edge #13 - Brennan White - Illinois State- Assistant AD/GM & NIL Administration
NIL Edge #12 - Maya Bulger - Mississippi State - Assistant AD/NIL Admin & Partnerships
NIL Edge #11 - Travis Hansen - BYU - Senior Associate AD - Revenue Sharing and NIL
NIL Edge #10 - Jack Adler - Founder & CEO - Out2Win
NIL Edge #9 - Jeremiah Carter - Minnesota - Executive Associate AD/NIL and Risk Management
NIL Edge #8 - Tate Gillespie - Players Health
NIL Edge #7 - Brian Mason - Wisconsin - Director of NIL Strategy
Creating A New Calculus for Brands to Extract the Most Value Out of Sports Partnerships 
Think your company isn't big enough to activate at the Super Bowl? WRONG.
Why Brands Should Add Super Bowl Radio Row to Their Marketing Strategy
NIL Edge #6 - Brent Wall - Student Athlete Score
Why Penn Entertainment’s Split From ESPN was Inevitable
NIL Edge #5 - Haneen Rashwan - Baylor - Director | NIL Administration
NIL Edge #4 - Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution
Why Startups Should Hire PR Sooner Than They Think
P&L is the New Win & Loss
NIL Edge #3 - Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives
NIL Edge #2 Collin Stoecker - Boise State - Assistant Athletic Director, BroncoPro
Ed Moed discusses the latest changes for RedZone viewers on KNX News
NIL Edge #1 Ben Chase - Director of NIL Strategy - University of Florida
Where will the college sports business market go? Look at the birth of the American sports betting market.
Thoughts From the Digital Sport Team at NACDA
Full Court Press: Public Relations Takeaways from Netflix’s “Running Point”
Four Business Lessons from Bananaland: My Night at the Greatest Show in Sports
How Tennessee Lost the Nico Battle, Won the War of Public Opinion, and Ushered in a New Chapter of NIL With 9 Simple Words
Covers.com NCAA Tournament Media Hits
Digital Sport by Hot Paper Lantern Named Public Relations Agency of Record for TheLinkU
Jason Logan of Covers Discusses March Madness on KNX News
Pitching the Super Bowl remotely: Lessons from 3 years of success
Local Media is Often Overlooked: Learning from Sports PR
Looking for the Ultimate Odds Screen with Rick Allec of OddsLogic
Ed Moed discusses the NFL's growth on KNX News
FTN at Super Bowl LIX Radio Row
Sports Already Undergoing a Fan Experience Renaissance – TGL Just Created the Blueprint for Additional League Innovation
DS by HPL Named Public Relations Agency of Record for Players Health
Critical crisis lessons from the recent NBA and MLB scandals
NBA’s Response to Porter Gambling Scandal Was Perfect, Says PR Expert
NIL Messaging Strategies: Filling Big Gaps Could Unlock New Opportunities
DS by HPL Named Public Relations Agency of Record for RGAA
Cardinal Sports, Hot Paper Lantern form $100M Startup Accelerator
New Poll Details What Bettors Want For Sports Betting In the Near Future
Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus
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