In this episode of NIL Edge, we’re joined by Brett Sible, Associate Athletics Director for NIL Strategy and Innovation at DePaul University.
Brett breaks down how DePaul has built its NIL model from the ground up, including how a non-football program approaches revenue share, why simplicity and transparency can be a recruiting advantage, and how cross-campus collaboration plays a critical role in execution.
The conversation also dives into how NIL valuation actually works, what many people misunderstand about the current landscape, and why NIL is becoming a powerful tool for athlete development. From brand building and partnerships to financial literacy and real-world experience, Sible explains how today’s student-athletes are preparing for what comes next.
We also explore DePaul’s approach to operating in a major market like Chicago, how they are leveraging technology to support athlete brand growth, and the evolving structure of college athletics, including the rise of general managers.If you are trying to understand where NIL is headed and how athletic departments are adapting in real time, this is a must-listen.Topics covered:
Watch or listen to the full episode below. All episodes are available to watch on Youtube and listen on Spotify. NIL Edge is also available on Apple and NIL Newsstand.
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