As the relationship between teams, players, agents, and media continues to evolve, the role of public perception in professional sports has become more important than ever.

In a recent feature from Covers.com examining media leaks, organizational reputation, and narrative control surrounding the Philadelphia Eagles, Digital Sport by Hot Paper Lantern Director of Communications Jackson Gaskins shared insight into how pressure, perception, and anonymous sourcing can shape both player and franchise narratives across the NFL.

One of the more interesting themes explored: when repeated patterns begin to emerge publicly, the conversation can quickly shift from individual players to broader organizational reputation.

Read more here: Covers.com

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