When NIL was first introduced, athletes and brands worked together simply because of a singular point of connection, and not always due to a larger strategic partnership. Now that we're further down the road and into revenue sharing, donor fatigue and other compensation complications exist, and brands (and athletes) don't have the luxury to just make it work. They need access to data to back up the partnership. Brent Wall, CEO and Co-Founder of Student Athlete Score, Inc., a database for NIL directors, brands and agencies to find the perfect student-athlete fit, recently came on the NIL Edge podcast to chat about how brands are tracking the financial impact of their NIL deals.
See a clip below, watch the full episode here or listen on Spotify. The episode is also available on Apple and Vimeo.
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