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Q2 2025 - Digital Sport Quarterly by HPL
Welcome to Digital Sport by HPL’s second collection of our team’s thoughts on the market, our latest and greatest work, and a roundup of Q2 2025's biggest news impacting the business of sports.
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Q1 2025 - Digital Sport Quarterly by HPL
Welcome to Digital Sport by HPL’s new quarterly roundup of the biggest news impacting the business of sports, our team’s thoughts on the market, and a collection of our latest and greatest work.
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Latest Insights
Thoughts From the Digital Sport Team at NACDA
Mike Adorno, SVP of Communications, shares his top-line takeaways from the NACDA conference in Orlando this June.
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Full Court Press: Public Relations Takeaways from Netflix’s “Running Point”
Account Lead Courtney Moed writes in PRNews about the PR lessons she learned while watching the Netflix series Running Point.
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Four Business Lessons from Bananaland: My Night at the Greatest Show in Sports
I didn’t expect to walk out of a Savannah Bananas game thinking about customer experience models, brand architecture, or organizational culture. But that’s exactly where my mind went after being completely awe-struck by the experience. What happened on the field—and all around it—was a lesson in how to build something people want to be part of, talk about, and keep coming back to.
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