I didn’t expect to walk out of a Savannah Bananas game thinking about customer experience models, brand architecture, or organizational culture. But that’s exactly where my mind went after being completely awe-struck by the experience. What happened on the field—and all around it—was a lesson in how to build something people want to be part of, talk about, and keep coming back to.

Mike Adorno, DSHPL Senior Vice President, Communications, details when star quarterback Nico Iamaleava held out for a bigger NIL deal, Tennessee stood firm — and won the battle for public opinion with nine simple words: "There's no one that's bigger than the Power T." The University's decisive messaging reshaped the conversation around loyalty, team values and the future of NIL negotiations in college sports.

March is a time for madness and basketball. Throughout the month, Covers analysts Jason Logan and Rohit Ponnaiya spoke to media outlets around the country about different conference tournament.