Ryan Eckel, Diadora’s U.S. chief marketing officer, joins Sterling Randle to explain how the company builds its NIL partnerships.

As it relates to the “cousin-like” relationship between the sports betting market rise from 2018 to 2023, and the rocket ship that prediction markets are currently on, you could say we may be living in a parallel universe.

Brenden Hill, assistant athletic director of student-athlete development and NIL at San Diego State, joins Sterling Randle to explain how the Aztecs approach athlete education, brand development and commercial opportunities.