Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.

Lawton Granger, Communications Associate at Hot Paper Lantern, explores how creators are changing the way fans experience football and why brands need to rethink how they reach and engage football audiences.

In this episode of The NIL Edge, Grant House’ joins Sterling Randle to discuss his journey from representing fellow student-athletes on campus to becoming the named plaintiff in House v. NCAA.