In this episode of NIL Edge, Sterling Randle speaks with Matthew Stern, Vice Chancellor for Business Services at the University of Pittsburgh, and John Longo, Vice President of Operations for Pitt Eats, powered by Chartwells Higher Education.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why the biggest media hit isn’t always the most valuable one, and how brands can build media strategies around the audiences that matter most.

Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.