In this episode of The NIL Edge, Sterling Randle is joined by Heather Leiferman, Director of Communications at Great Clips, for an inside look at how one of the country's largest consumer brands has built its NIL strategy over the past five years.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why football offers marketers more opportunities than any other sport and why the strongest brands are investing across the entire fan ecosystem, not just the biggest games.

Sterling Randle, Account Lead at Digital Sport by HPL, explains how brands can stand out during football season in a crowded media landscape, and why the ones that succeed start preparing in the June through August window with unique insights and expert perspectives that drive attention once the season begins.