Our Latest Episodes

Our latest conversations with those shaping the sports world

NIL Edge #22 - What Brands Look for Before Signing an NIL Athlete | Lauren Campbell - Firefly Recovery

Lauren Campbell, chief marketing officer and partner at Firefly Recovery, joins Sterling Randle to discuss what makes NIL content perform, why audience connection matters more than follower count and how athletes can build brand relationships that last beyond college.
August 7, 2026

NIL Edge #21 - Grant House Explains the House Settlement and the Future of NIL

In this episode of The NIL Edge, Grant House’ joins Sterling Randle to discuss his journey from representing fellow student-athletes on campus to becoming the named plaintiff in House v. NCAA.
July 28, 2026

NIL Edge #20 - Inside Great Clips' Winning NIL Strategy

In this episode of The NIL Edge, Sterling Randle is joined by Heather Leiferman, Director of Communications at Great Clips, for an inside look at how one of the country's largest consumer brands has built its NIL strategy over the past five years.
July 10, 2026

NIL Edge- AthleteCon Special - What College Sports Looks Like After the House Settlement

In this special AthleteCon edition of NIL Edge, we sat down with Will Hall, partner at Jones Walker; Joey Blake, litigation associate at Spencer Fane and a member of the legal team involved in the House settlement; and Steve Simmons, co-founder of NILENT.
June 23, 2026

NIL Edge - Lauren Cherry - Director of NIL Strategy & Revenue Share Operations at the University of North Texas

Sterling Randle sits down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas
June 9, 2026

NIL Edge #17 - Brett Sible - Associate Athletics Director for NIL Strategy and Innovation - DePaul University

Sterling Randle sits down with Brett Sible, Associate Athletics Director for NIL Strategy and Innovation at DePaul University
May 22, 2026

NIL Edge #16 - Lisa Hake - Winmark CMO

Sterling Randle sits down with Lisa Hake, Winmark CMO
May 8, 2026

NIL Edge #15 - Justin DiTolla - Associate Athletic Director for NIL - Cal

Sterling Randle sits down with Justin DiTolla, Associate Athletic Director for NIL at Cal
April 24, 2026

NIL Edge #14 - Josie Leinart - WeAreNIL - Lead Sports Law Attorney

Sterling Randle sits down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney
March 20, 2026
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