Are Olympic sports part of your school’s NIL strategy? Canopy co-founder and CEO Jack Liechtung joins NIL Edge to explain how his agency connects female athletes and teams with brands in fashion, beauty and wellness.

Grayson Wagner, Senior Director of NIL & Revenue Sharing Operations at Colorado State, joins Sterling Randle on NIL Edge to explain how consistent content creation, local audience connections and individual athlete support help turn interest in NIL into commercial opportunities.

Ryan Eckel, Diadora’s U.S. chief marketing officer, joins Sterling Randle to explain how the company builds its NIL partnerships.