BECOMING A TRUE DATA SOURCE FOR THE MOST INFLUENTIAL REPORTERS
RUSH STREET INTERACTIVE
BECOMING A TRUE DATA SOURCE FOR THE MOST INFLUENTIAL REPORTERS
Rush Street Interactive (RSI), the operator of online sports betting brands BetRivers and PlaySugarHouse, contracted HPL Digital Sport with the goal of becoming a more nationally known and recognized brand with media and sports bettors.
Our initial focus to build media mind share and real user awareness was to leverage BetRivers’ backend sports betting data to provide the media with actionable information, executive commentary and relevant context regarding daily sports betting activity. Key reporters would then both tweet and write about this betting trend content.
Rush Street Interactive (RSI), the operator of online sports betting brands BetRivers and PlaySugarHouse, contracted HPL Digital Sport with the goal of becoming a more nationally known and recognized brand with media and sports bettors.
Our initial focus to build media mind share and real user awareness was to leverage BetRivers’ backend sports betting data to provide the media with actionable information, executive commentary and relevant context regarding daily sports betting activity. Key reporters would then both tweet and write about this betting trend content.
RUSH STREET INTERACTIVE DEVELOPS MARKET PROVEN-ONLINE, SOCIAL, AND LAND-BASED GAMING PRODUCTS
PR & Media Relations
Campaign Development
Growth Marketing
GOING BEYOND THE GAME
Our proactive strategy of pitching daily betting numbers and commentary helped RSI achieve its goals in just a few months of activation.
The Result
BetRivers’ Twitter audience expanded 11.4% between September and October 2021 and the sportsbook continues to receive weekly coverage with the elite sports betting reporters of David Purdum - ESPN, Darren Rovell - Action Network and Patrick Everson - Covers.
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