Sep 19, 2019

Fantasy Sports Loyalty Index

For some of the largest daily fantasy sports (DFS) sites, brand awareness is not translating into brand loyalty among bettors. How are smaller DFS sites outplaying some of the industry titans?

HPL Digital Sport’s 2019 index surveyed more than 1,000 daily fantasy players measuring their loyalty for daily fantasy sports (DFS) sites based on levels of trust, customer experience, value and frequency of bets, likelihood to increase wager amount, return rate, and referral opportunities.

Fantasy Sports Loyalty Index

Fantasy Sports Loyalty Index
September 2019

Loyalty brings revenue

However, market awareness doesn't equate to loyalty.

This gives challenger brands the opportunity to disrupt the market by appealing to both new customers and those who seek a more seamless betting experience.

70

%
Of TradeFan users agreed strongly that the site provides effective customer support while only 37% of DraftKings customers felt similarly.

75

%
Of bettors who frequently use RealTime Fantasy Sports believe the site provides tools that make betting easier compared to only 38% of Yahoo! Fantasy Sports users.

%

%

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