I didn’t expect to walk out of a Savannah Bananas game thinking about customer experience models, brand architecture, or organizational culture. But that’s exactly where my mind went after being completely awe-struck by the experience. What happened on the field—and all around it—was a lesson in how to build something people want to be part of, talk about, and keep coming back to.

Mike Adorno, DSHPL Senior Vice President, Communications, details when star quarterback Nico Iamaleava held out for a bigger NIL deal, Tennessee stood firm — and won the battle for public opinion with nine simple words: "There's no one that's bigger than the Power T." The University's decisive messaging reshaped the conversation around loyalty, team values and the future of NIL negotiations in college sports.

March is a time for madness and basketball. Throughout the month, Covers analysts Jason Logan and Rohit Ponnaiya spoke to media outlets around the country about different conference tournament.

TheLinkU has named Digital Sport by Hot Paper Lantern (DSHPL) its public relations and social media agency of record.

Jason Logan of Covers.com joined KNX News to discuss strategies for filling out a bracket for the men's NCAA tournament.

Sterling Randle, Account Lead at Digital Sport by HPL, offers his expert perspective on navigating the challenges and opportunities of pitching spokespeople for Super Bowl coverage — entirely remotely. In PR Daily, he shares the strategies that have contributed to his success year after year.

SVP of Communications, Mike Adorno, makes the case for local sports media in a well-rounded media strategy.

Our CEO, Ed Moed, joined KNX News 97.1 FM to talk about how the NFL has positioned itself for continuous growth despite its superstar status.

FTN Chief Data Analysts Officer Aaron Schatz was in New Orleans for Super Bowl LIX and previewed the game with media from around the globe at Radio Row. Check out some of the interviews!