OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

Sports Already Undergoing a Fan Experience Renaissance – TGL Just Created the Blueprint for Additional League Innovation

Mike Adorno explores the launch of new golf league, TGL, and what other leagues can learn from innovation in one of the most traditional sports.
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DS by HPL Named Public Relations Agency of Record for Players Health

DS by HPL has been named the public relations agency of record for Players Health.
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Critical crisis lessons from the recent NBA and MLB scandals

Ed Moed in PR Daily about handling crisis communications and navigating ethical dilemmas
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NBA’s Response to Porter Gambling Scandal Was Perfect, Says PR Expert

Ed Moed discusses the recent betting scandals that have surfaced in the MLB and NBA.
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NIL Messaging Strategies: Filling Big Gaps Could Unlock New Opportunities

Mike Adorno of DSHPL was interviewed by Gaming Today about trends in all things NIL.
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DS by HPL Named Public Relations Agency of Record for RGAA

The partnership aims to raise awareness of the RGAA and its initiatives
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Cardinal Sports, Hot Paper Lantern form $100M Startup Accelerator

Cardinal Sports Capital and marketing firm Hot Paper Lantern Digital Sport are combining efforts
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New Poll Details What Bettors Want For Sports Betting In the Near Future

2021 has shown the world that the sports betting industry is a true gold rush.
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Content Keeps Bettors Nearby as Gambling Companies Wait Out Hiatus

Growth of sports media and in-app betting content prove to be critical in retaining audiences.
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