OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

NIL Edge - Lauren Cherry - Director of NIL Strategy & Revenue Share Operations at the University of North Texas

Sterling Randle sits down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas
June 9, 2026

Prepping for Sports’ High Holy Season – Why June Through August is Critical for Maxing out the Football Season

Mike Adorno, SVP of Communications at Digital Sport by HPL, explains why June through August is the essential planning window for brands to build campaigns, relationships, and media readiness in order to maximize impact during the fall football season.
June 8, 2026

The Blame Game: What the Eagles Reveal About NFL Media Leaks

DS by HPL’s Jackson Gaskins was featured in Covers.com, offering perspective on the Philadelphia Eagles and the broader media narratives shaping the conversation around the team.
May 27, 2026

NIL Edge #17 - Brett Sible - Associate Athletics Director for NIL Strategy and Innovation - DePaul University

Sterling Randle sits down with Brett Sible, Associate Athletics Director for NIL Strategy and Innovation at DePaul University
May 22, 2026

NIL Edge #16 - Lisa Hake - Winmark CMO

Sterling Randle sits down with Lisa Hake, Winmark CMO
May 8, 2026

NIL Edge #15 - Justin DiTolla - Associate Athletic Director for NIL - Cal

Sterling Randle sits down with Justin DiTolla, Associate Athletic Director for NIL at Cal
April 24, 2026

NIL Edge #14 - Josie Leinart - WeAreNIL - Lead Sports Law Attorney

Sterling Randle sits down with Josie Leinart, WeAreNIL Practice Lead & Sports Law Attorney
March 20, 2026

NIL Edge #13 - Brennan White - Illinois State- Assistant AD/GM & NIL Administration

Sterling Randle sits down with Brennan White, Assistant AD / General Manager for NIL Administration at Illinois State
March 6, 2026

NIL Edge #12 - Maya Bulger - Mississippi State - Assistant AD/NIL Admin & Partnerships

Sterling Randle sits down with Maya Bulger to go inside the day-to-day realities of running NIL at an SEC institution
February 20, 2026
FOOTBALL SEASON STARTS LONG BEFORE WEEK 1  |