OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

NIL Edge #5 - Haneen Rashwan - Baylor - Director | NIL Administration

Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University.
October 31, 2025

Why Startups Should Hire PR Sooner Than They Think

VP of Client Service, Bailey Irelan, makes a case for startups to engage communications and PR support early on in their company's journey.
October 23, 2025

NIL Edge #4 - Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution

Sterling Randle sits down with Joe Shepard, Associate AD, NIL Strategy & Execution at University of South Carolina.
October 17, 2025

Ed Moed discusses the latest changes for RedZone viewers on KNX News

Listen to DS by HPL's CEO, Ed Moed discuss the changes Redzone viewers will see this season after the introduction of commercials, on KNX News.
September 15, 2025

NIL Edge #3 - Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

Sterling Randle sits down with Logan Hittle, Associate Athletic Director of NIL and Strategic Initiatives at Ohio State University.
September 5, 2025

NIL Edge #1 Ben Chase - Director of NIL Strategy - University of Florida

We’re excited to officially launch The NIL Edge! Our first guest is Ben Chase, Director of NIL at the University of Florida.
September 5, 2025

Where will the college sports business market go? Look at the birth of the American sports betting market.

Mike Adorno, SVP of Communications at Digital Sport by HPL, reflects on the sports betting boom after the repeal of PASPA and relates that period to the current state of college athletics.
September 3, 2025

NIL Edge #2 Collin Stoecker - Boise State - Assistant Athletic Director, BroncoPro

Sterling Randle sits down with Collin Stoecker, Assistant Athletic Director, BroncoPro - Boise State University.
August 29, 2025

P&L is the New Win & Loss

Our SVP of Communications, Mike Adorno, breaks down the latest news stories and how they signal a larger shift in the college sports world.
July 16, 2025