OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

Why Brands Should Add Super Bowl Radio Row to Their Marketing Strategy

Digital Sport by Hot Paper Lantern Account Lead, Sterling Randle, shares his advice on how brands can use Super Bowl Radio, an undervalued opportunity, for earned media during one of the largest sporting events of the entire year.
December 12, 2025

NIL Edge #7 - Brian Mason - Wisconsin - Director of NIL Strategy

Sterling Randle sits down with Brian Mason, Director of NIL Strategy - Wisconsin.
December 5, 2025

Why Penn Entertainment’s Split From ESPN was Inevitable

CEO Ed Moed recently shared his thoughts in CDC Gaming on why the marriage of ESPN and Penn Entertainment ultimately failed, and the branding shortcomings that might have contributed.
November 29, 2025

NIL Edge #6 - Brent Wall - Student Athlete Score

Sterling Randle sits down with Brent Wall, co-founder & CEO of Student Athlete Score.
November 14, 2025

NIL Edge #5 - Haneen Rashwan - Baylor - Director | NIL Administration

Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University.
October 31, 2025

Why Startups Should Hire PR Sooner Than They Think

VP of Client Service, Bailey Irelan, makes a case for startups to engage communications and PR support early on in their company's journey.
October 23, 2025

NIL Edge #4 - Joe Shepard - South Carolina - Associate AD, NIL Strategy & Execution

Sterling Randle sits down with Joe Shepard, Associate AD, NIL Strategy & Execution at University of South Carolina.
October 17, 2025

Ed Moed discusses the latest changes for RedZone viewers on KNX News

Listen to DS by HPL's CEO, Ed Moed discuss the changes Redzone viewers will see this season after the introduction of commercials, on KNX News.
September 15, 2025

NIL Edge #3 - Logan Hittle - Ohio State - Associate AD, NIL & Strategic Initiatives

Sterling Randle sits down with Logan Hittle, Associate Athletic Director of NIL and Strategic Initiatives at Ohio State University.
September 5, 2025