In this episode of The NIL Edge, Sterling Randle is joined by Heather Leiferman, Director of Communications at Great Clips, for an inside look at how one of the country's largest consumer brands has built its NIL strategy over the past five years.

Jackson Gaskins, Director of Communications at Digital Sport by HPL, explores why football offers marketers more opportunities than any other sport and why the strongest brands are investing across the entire fan ecosystem, not just the biggest games.

Sterling Randle, Account Lead at Digital Sport by HPL, explains how brands can stand out during football season in a crowded media landscape, and why the ones that succeed start preparing in the June through August window with unique insights and expert perspectives that drive attention once the season begins.

In this special AthleteCon edition of NIL Edge, we sat down with Will Hall, partner at Jones Walker; Joey Blake, litigation associate at Spencer Fane and a member of the legal team involved in the House settlement; and Steve Simmons, co-founder of NILENT.

Sterling Randle sits down with Lauren Cherry, Director of NIL Strategy & Revenue Share Operations at the University of North Texas

Mike Adorno, SVP of Communications at Digital Sport by HPL, explains why June through August is the essential planning window for brands to build campaigns, relationships, and media readiness in order to maximize impact during the fall football season.

DS by HPL’s Jackson Gaskins was featured in Covers.com, offering perspective on the Philadelphia Eagles and the broader media narratives shaping the conversation around the team.

Sterling Randle sits down with Brett Sible, Associate Athletics Director for NIL Strategy and Innovation at DePaul University

Sterling Randle sits down with Lisa Hake, Winmark CMO