OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

NIL Edge #10 - Jack Adler - Founder & CEO - Out2Win

Sterling Randle sits down with Jack Adler, Founder & CEO - Out2Win.
January 23, 2026

Creating A New Calculus for Brands to Extract the Most Value Out of Sports Partnerships 

Mike Adorno, SVP of Communications at Digital Sport by HPL, makes the case for brands to invest in activating their team sponsorships to maximize value and growth.
January 12, 2026

NIL Edge #9 - Jeremiah Carter - Minnesota - Executive Associate AD/NIL and Risk Management

Sterling Randle sits down with Jeremiah Carter, Executive Associate AD/NIL and Risk Management - Minnesota.
January 9, 2026

Think your company isn't big enough to activate at the Super Bowl? WRONG.

Digital Sport by Hot Paper Lantern Account Lead Sterling Randle shares his thoughts on how companies can incorporate the Super Bowl into marketing plans of any budget.
December 22, 2025

NIL Edge #8 - Tate Gillespie - Players Health

Sterling Randle sits down with Tate Gillespie of Players Health.
December 19, 2025

Why Brands Should Add Super Bowl Radio Row to Their Marketing Strategy

Digital Sport by Hot Paper Lantern Account Lead, Sterling Randle, shares his advice on how brands can use Super Bowl Radio, an undervalued opportunity, for earned media during one of the largest sporting events of the entire year.
December 12, 2025

NIL Edge #7 - Brian Mason - Wisconsin - Director of NIL Strategy

Sterling Randle sits down with Brian Mason, Director of NIL Strategy - Wisconsin.
December 5, 2025

Why Penn Entertainment’s Split From ESPN was Inevitable

CEO Ed Moed recently shared his thoughts in CDC Gaming on why the marriage of ESPN and Penn Entertainment ultimately failed, and the branding shortcomings that might have contributed.
November 29, 2025

NIL Edge #6 - Brent Wall - Student Athlete Score

Sterling Randle sits down with Brent Wall, co-founder & CEO of Student Athlete Score.
November 14, 2025