Digital Sport by Hot Paper Lantern Account Lead Sterling Randle shares his thoughts on how companies can incorporate the Super Bowl into marketing plans of any budget.

Sterling Randle sits down with Tate Gillespie of Players Health.

Digital Sport by Hot Paper Lantern Account Lead, Sterling Randle, shares his advice on how brands can use Super Bowl Radio, an undervalued opportunity, for earned media during one of the largest sporting events of the entire year.

Sterling Randle sits down with Brian Mason, Director of NIL Strategy - Wisconsin.

CEO Ed Moed recently shared his thoughts in CDC Gaming on why the marriage of ESPN and Penn Entertainment ultimately failed, and the branding shortcomings that might have contributed.

Sterling Randle sits down with Brent Wall, co-founder & CEO of Student Athlete Score.

Sterling Randle sits down with Haneen Rashwan, Director of NIL Administration at Baylor University.

VP of Client Service, Bailey Irelan, makes a case for startups to engage communications and PR support early on in their company's journey.

Sterling Randle sits down with Joe Shepard, Associate AD, NIL Strategy & Execution at University of South Carolina.