OUR INSIGHTS

Learn what's new and get our take on trends shaping the sports world.

Digital Sport by Hot Paper Lantern Named Public Relations Agency of Record for TheLinkU

TheLinkU has named Digital Sport by Hot Paper Lantern (DSHPL) its public relations and social media agency of record.
April 8, 2025

Jason Logan of Covers Discusses March Madness on KNX News

Jason Logan of Covers.com joined KNX News to discuss strategies for filling out a bracket for the men's NCAA tournament.
April 2, 2025

Pitching the Super Bowl remotely: Lessons from 3 years of success

Sterling Randle, Account Lead at Digital Sport by HPL, offers his expert perspective on navigating the challenges and opportunities of pitching spokespeople for Super Bowl coverage — entirely remotely. In PR Daily, he shares the strategies that have contributed to his success year after year.
March 31, 2025

Local Media is Often Overlooked: Learning from Sports PR

SVP of Communications, Mike Adorno, makes the case for local sports media in a well-rounded media strategy.
March 12, 2025

Ed Moed discusses the NFL's growth on KNX News

Our CEO, Ed Moed, joined KNX News 97.1 FM to talk about how the NFL has positioned itself for continuous growth despite its superstar status.
February 12, 2025

FTN at Super Bowl LIX Radio Row

FTN Chief Data Analysts Officer Aaron Schatz was in New Orleans for Super Bowl LIX and previewed the game with media from around the globe at Radio Row. Check out some of the interviews!
February 7, 2025

Looking for the Ultimate Odds Screen with Rick Allec of OddsLogic

Knup Sports Show host Ryan Knuppel sits down with Rick Allec, the founder of OddsLogic, to discuss his incredible journey through the sports betting industry.
February 2, 2025

Sports Already Undergoing a Fan Experience Renaissance – TGL Just Created the Blueprint for Additional League Innovation

Mike Adorno explores the launch of new golf league, TGL, and what other leagues can learn from innovation in one of the most traditional sports.
January 23, 2025

Cardinal Sports, Hot Paper Lantern form $100M Startup Accelerator

Cardinal Sports Capital and marketing firm Hot Paper Lantern Digital Sport are combining efforts
November 18, 2024